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Online Art Promotion Experiments Continue

June 14, 2010 Brand LogoOver the past year, we’ve experimented with a variety of ways to promote art and artists online. Tweets, videos, Facebook posts, Blog posts, artist promotional videos, commercials, etc. Some have worked, others have not.

One of the promotional activities we’d like to consider “dusting off” is the use of short video productions featuring three artists and their work. A sample of this approach can be viewed below.

The question we’d like to pose to both artists and art buyers: Do you find this to be an effective means of promoting an artist and their work?  While these videos are in no way sophisticated, they are, nonetheless, time-consuming in terms of production.

So, what do you think?

Thanks so much for taking the time to respond. Your feedback and comments are greatly appreciated.

7 Comments leave one →
  1. June 21, 2010 9:48 pm

    Interesting take on online marketing for artist, thanks for the post.

  2. August 8, 2010 10:00 am

    It should be part of a comprehensive marketing strategy. Strategy is the key. You would be silly to think that one prong or tactic is going to sell your work. Look at what the big guys in any industry do. You’ll see they develop the right message first, then execute a campaign (that’s more than one ad, more than one channel) to build a market share or presence. And they wait. They know their selling cycle and they know that a campaign usually takes as long to show results as their average selling cycle.

    But then again, what do I know?

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